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RIYADH: This year, the Jeddah season showcases Saudi fashion brands and brings them closer to the public through the Fashion Village in the City Walk area.

One such brand is contemporary clothing line Galag, which features easy-to-wear casual pieces and designs inspired by automobiles and Saudi heritage.

“Galag is a collective that started in 2013 and is made up of a group of car enthusiasts, photographers and videographers with a passion for exploring and using car travel as a way to do so,” said Galag owner Sultan Al-Faisal told Arab News. “The Galag clothing line began as a creative outlet in 2017 in response to a demand from Galag supporters for a tangible product, and it quickly gained traction in Europe, the United States and East Asia, before being introduced to the Saudi scene in 2019.”

(Photo by Mohammad Abdulhalim)

One of the things that sets Galag apart is its footwear collection, something few Saudi brands offer as it is difficult to produce, but Al-Faisal and his team have accepted the challenge.

“Our sneakers are made in Portugal, and they are our own design. We wanted to create a timeless silhouette that would go with everything, and the materials are synonymous with quality and durability.

During Riyadh Season, the brand participated in the E’Space concept store with a previous collection called “Cosmopolis”.

(Photo by Mohammad Abdulhalim)

The Jeddah pop-up is called Galag Garage, which is an offshoot of the main brand.

“The Jeddah Season experience has been great. The people have been extremely enthusiastic and have given us a warm welcome, which we could never ask for.

“The other season participants have also shown their support and that is priceless to us. We are just happy that we were approached to participate and that the Jeddah Season team saw enough value in us. and gave us the necessary confidence to be able to participate.

Galag’s immediate plans are to become more involved with some of the communities and subcultures present in Jeddah.

(Photo by Mohammad Abdulhalim)

“There are many communities and groups that we feel have not received the support and visibility they deserve, such as the community skater group, the sillyboys team, working with them to help them grow, so that would be a hit for us, definitely something to look forward to.

“At the end of the day, we just want to offer the Saudi consumer different and new choices as a Saudi brand, and this will hopefully strengthen the Saudi design language and broaden it so that people don’t think of us as just one.-note in terms of design.”

Organized under the slogan “Our Lovely Days”, the second Jeddah Season follows the success of Riyadh Season, which recorded more than 15 million visits in five months. The annual Jeddah Season festival aims to showcase the city’s rich heritage and culture through a total of 2,800 activities across nine zones during the event period.